The New Zealand Rugby Union has supported a campaign encouraging All Black fans to abstain from sex in support of the All Blacks.
“Abstain for the All Blacks” is the slogan promoting All Black fans from having sex during the entire Rugby World Cup as a show of support for their team. The campaign is fronted by former All Black captain , Sean Fitzpatrick. Those participating will wear a black rubber finger band to show their participation [ in the campaign].
A spokesman for advertising agency Saatchi & Saatchi is quoted as telling the New Zealand Herald “I think this thing is a bloody embarrassment. The rest of the world will take the piss out of us. This will be much better sport than the rugby. It’s inexplicable.”
The campaign will run in various media. Posters bearing the slogan, “Touch, pause and don’t engage” will be placed in bus shelters.
Originally, the plan also included signs above urinals in bars and restaurants, urging men to “think of your mum in a bikini – Abstain for the All Blacks” but they were cut from the campaign.
The BackingBlack campaign was founded by Telecom and is endorsed by the NZRU as the official fan club for the All Blacks.
Auckland University senior marketing lecturer Tom Agee asked if the campaign was a practical joke when he was told about it.
“I’m gobsmacked … The idea behind the campaign is to get some attention and to get some talk, but I can’t believe anybody would participate in that.”
This author has attempted to contact SARU to inquire if a similar campaign will be launched in South Africa, fortunately they have not responded yet.
Having been to New Zealand and seen their women, I would think that they would extend the campaign for ever. Man they are really ugly!
Abstention for the Whole Rugby World Cup…. there could be some serious “Blouballas” in New Zealand….. hehehe
They only asked guys to abstain from sex because they plan to get f#%^@#d at the tournament!
Adds a whole new dimension to “Boknaai”
Are they allowed to have mutton?
Actually this is so hilarious….these ou’s have contrived to make a whip for their backs, as if they needed extra pressure. I am now even more convinced that they will NOT win this world cup. Then it will be 28 years….hell there will be ou’s going on pension one of these days who have never seen the All Blacks win a world cup. I can understand saying something in the privacy of the training environment, but to make a campaign out of it…..there isn’t something that has replaced April 1 in August is there????…..This has got to be one of the daftest moves I have ever seen.
Just now there will be no fu*king Kiwi’s left!!!
The nature of the campaign has drawn widespread condemnation, with talkback lines and internet comment boards clogged with fans speaking out, including some who called on Telecom customers to cancel their accounts if the campaign went ahead.
Backing Black was also attacked by rugby fans on its official Facebook page.
Advertising executives also considered placing cold showers outside popular bars to show that publicans were committed to hosing down anyone tempted to break their vow of chastity.
Despite the strong anti-campaign reaction, Telecom remained adamant Backing Black would still go ahead.
“Absolutely, we are standing by it,” Mark Watts, the company’s head of external media said. “It is tongue and cheek … it is all about humour, a bit of irreverence, about showing support for the All Blacks in a quirky way.”
They’ll all be farking nuts at the end of the World Cup…… and bang everything with legs, even furniture, when the “farking ban” is lifted.
Of course, a campaign like that could never work in South Africa…
We’ll all just say… “Flok julle, nou gaan ons julle wys wat spyker is!”
Div’s ‘snor’ to star in RWC ad
The SA Broadcasting Corporation (SABC) on Wednesday revealed its coverage plans for rugby’s ultimate prize.
Featured in a TV advert, which aims to get the nation behind the Springboks as they go in search of a third Rugby World Cup title next month, are socialite Khanyi Mbau, Springbok coach Peter de Villiers’ moustache, as well as some of his gaffes.
The preview of the campaign, at the SABC’s Johannesburg headquarters, had all those present, including the reporters, in fits of laughter as traditional jersey vendors were depicted selling moustaches, or “snorre” on street corners.
A braai and a “white trash” couple “blinged” to the hilt in green-and-gold also featured.
There were no digitally-enhanced mythological creatures attacking South Africa’s out-of-form players in an imaginary battle – some people had complained about Bryan Habana being chased by a rooster-like figure in a SuperSport advert.
@ superBul:
Now THIS could work.
There will be one “moerse” baby boom in New Zealand nine months to the day after the RWC in New Zealand.
If you are a Gynaecologist and you want to emigrate to NZ, now is the time, you can give your practice a huge boost ny moving now.
grootblousmile wrote:
You must feel for the poor sheep over there. They will be nervous wrecks if they find out about this.
Kyk wat dink die Aussies hiervan
A major All Blacks sponsor on Thursday cancelled a campaign urging New Zealand sports fans give up sex to support their team during the Rugby World Cup, after a public backlash.
Telecom Corp had planned to launch campaign next week, featuring slogans such as “abstain for the game”, describing it as a light-hearted attempt to galvanise support for the All Blacks during the tournament, which begins next month.
But the idea of putting sex in the sin-bin met widespread opposition in the World Cup host nation, with Prime Minister John Key saying it was “living proof that not every advertising dollar is worth the money it’s spent on”.
Former All Black skipper Brian Lochore described the campaign as “crass”, while a New Zealand Herald online poll asking fans if they would forego sex generated 17 000 hits, with 92 percent responding: “No, are you kidding?”.
The idea of a sex ban in predominantly rural New Zealand also reportedly generated mirth among fans the All Black’s rivals South Africa, with Springboks fans posting on the Internet that they were “just happy for the sheep”.
Telecom’s retail chief executive Alan Gourdie admitted on Thursday that the company had misread the public mood and announced it had been cancelled, apologising for any offence caused.
“We designed the ‘Abstain’ campaign with the best of intentions and attempted to strike a humorous tone in order to rally even more support behind the All Blacks, but we got it wrong,” he said in a statement.
“We misjudged public feeling, which in reaction to yesterday’s partial revelations in the news media was overwhelmingly negative.
“No excuses. We caused offence to some people, and for that we apologise.”
They use little black rubber rings to castrate lambs – need I say more
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