PUMA has launched the new Vodacom Bulls Super Rugby 2015 kit, which is rich in heritage, pays homage to the team’s loyal fans and features a striking Bull’s head.
The Bull’s head wraps around the player’s body to create a 360-degree effect and when the team gathers on the field, the design’s collective impression is of a herd of Bulls, standing strong and unified by years of history.
“The new PUMA kit for the Vodacom Bulls marks a departure from the last few seasons kit,” said PUMA South Africa Marketing Director Brett Bellinger. “PUMA together with the Vodacom Bulls decided it was time to return to something a little more traditional and pay tribute to the strong Bulls brand and branding that has made them the most decorated Vodacom Super Rugby Team in South Africa. We also take this opportunity to wish the team well as they prepare for the upcoming season.”
There’s no sign of a change in design, but the Rugby Football Union has issued an apology over the controversial new jersey England will debut against the All Blacks in London in November.
The jersey, manufactured by Canterbury, has drawn criticism for its use of rubber grips across the chest area in the shape of the hallowed Victoria Cross. They were intended to help deaden the impact of the ball and help with grip.
PUMA, the official technical and apparel sponsor of the Blue Bulls, has unveiled a new Currie Cup rugby kit inspired by heritage and tradition – with no pink colourways or camo designs in sight.
The jersey in the Blue Bulls’ customary blue is also embroidered with both the PUMA logo and the Blue Bulls’ Daisy on the shirt. Part of PUMA’s evoPOWER Rugby apparel design, the jersey uses a polyester tight fit material which is lightweight, comfortable and robust.
“The ABSA Currie Cup symbolises the long and proud heritage of South African Rugby, so it was important for us not to break away from the traditional look of our ABSA Currie Cup jersey for that very reason. We firmly believe that the simplicity, yet elegance of the design makes a bold statement,” said Barend van Graan, CEO of the Blue Bulls Company.
In rugby, like most sports, teams and athletes have had a bad playing strip or two. Individual sports that comes to mind is cycling and golf. There have been some truly terrible creations that those athletes have worn, all in the name of sponsorship and moolah.
In rugby, its generally the alternate, or so called away strip, where designers indulge in a bit too much whacky weed before sitting down in front of the drawing boards. For the most part, kits are practical and speak of tradition and history, however, there are times that the Sporting and Designing Gods sincerely fall out and abominations like the ones that appear below.
These choices of ours are by no means exhaustive and is fairly recent in it’s selection, however, if you disagree, let us know and tell us which ones you think should have made the cut.
There’s ccertainly been some strange kit in recent years!
It appears the Kit sponsors want to stamp some sort of mark on their creations, so prepare yourself for some more strange jerseys in future!
The Sharks have launched their official Super Rugby jerseys for the 2013 season.