Currie Cup runners up, the Golden Lions, have lost one of their sponsors ahead of the 2015 season.
Redefine Properties recently announced it would not be renewing its three-year sponsorship of the team.
Redefine stepped forward to rescue the Golden Lions Rugby Union in 2012 after a previous sponsor said the union was insolvent.
Sport24
David Rice, COO of Redefine said via a media statement that the company’s association has been a valued partnership for the past three years.
“We’d like to thank the management and team of Golden Lions Rugby Union for the opportunity and our shared relationship,” said Rice.
“Our sponsorship played a vital role within the positioning of the Redefine brand. We will not be extending our sponsorship beyond the end of this highly successful season, making way for others who wish to support the team. We wish them all the very best, and a bright and exciting future.”
The Lions reached the final of the 2014 Currie Cup, before losing 19-16 to Western Province at Newlands.
Not good news for us. However, there is a rumour that a big new sponsor has been finalised and the announcement will be made tomorrow (Wednesday 19/11).
@ Lion4ever:
But I see they Sponsor Samoa!!!!!!!!!!!!!
@ Scrumdown:
LOL
The Lions and Golden Lions certainly seems to have improved radically over the last 2 seasons, hope they really get a massive sponsor to replace Redefine Properties!
@ Lion4ever:
@ grootblousmile:
From the NZ Herald of 9 September 2014:
“Cromwell Property Group and Redefine Properties will bankroll, for an undisclosed amount, Manu Samoa’s tilt at reaching the RWC playoffs for the first time since 1999.”
Of course Redefine has a primary listing on the London Stock Exchange as well as in the Isle of Man.
So it is possibly a good marketing ploy to sponsor a relative “minnow’ in Samoa, in return for some decent NH exposure now and in the lead up to RWC 2015.
Are sponsors names allowed on jersies at the RWC?
@ Scrumdown:
The food bill alone will be a shocker.
Those head hunters chow like 5 chickens each a day.
Those okes would gnaw a KFC to the bone in less time than it takes to swim a length of the firepool at Nkandla.
5 @ Scrumdown:
I can also loudly proclaim that I will pay each Samoan player a (que Dr. Evil) billion, trillion, gazzilion dollars if they win the final, or even reach the damn last 4.
It’s a safe bet and worth the exposure, knowing you get free advertising without there even being a remote possibility that you will have to pay the prize
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