The Aveng Group today announced that it has concluded a major sponsorship deal with the Southern Kings and the Eastern Province Rugby.
The terms of the sponsorship deal include the right to display the Aveng logo on the front of the Southern Kings’ super rugby franchise’s jersey as well as the front of the EP Kings’ Currie Cup team’s jersey.
As of this Saturday, 9th March, the Southern Kings will be wearing Aveng branded jerseys in the match against The Sharks, being played at the Nelson Mandela Bay Stadium, which was built by the Aveng Group in 2009.
Chief Executive of the Aveng Group, Roger Jardine, said the partnership with the Southern Kings and the Eastern Province Rugby Union is a perfect fit and makes sense for the business. Speaking on the Group’s involvement in the region Jardine said “Aveng Grinaker-LTA has operated in the Eastern Cape since 1941, and has undertaken notable multi-disciplinary projects over the last 70 years, including Port Elizabeth in the west, Mount Ayliff (Kokstad) in the east, and as far as Queenstown in the north. “
The recent successful completion of a major expansion to the Boardwalk Casino for Emfuleni Resorts is the latest addition to Aveng’s growing legacy in the Eastern Cape. Other projects include work at Aspen Pharmacare in Port Elizabeth, the expansion of the Rehau factory facility in Uitenhage and alterations to Frere Hospital in East London, undertaken for the Coega Development Corporation.
Aveng Group subsidiary Aveng Trident Steel is a leading provider of steel pressed blanks to the auto industry in Port Elizabeth. In 2011 the company commissioned a R160m state of the art blanking press facility to increase its capacity to service the Auto Industry and to create sustainable jobs in the city.
Aside from South Africa, Aveng has a very strong presence in both Australia and New Zealand, which is why a Super Rugby sponsorship is considered to be such a good fit.
Interim Chief Executive of Eastern Province Rugby, Charl Crous, said he was excited about being able to announce Aveng as a sponsor, and was looking forward to building on the relationship between Aveng and the Kings.
“There is already a strong foundation between us and Aveng. We are based at the world class Nelson Mandela Bay stadium, which they built, and they have already supported the Southern Kings through their sponsorship in 2009,” he said.
Crous said it therefore made sense to continue and grow the relationship with Aveng, which already had such a strong presence in the region, as the Southern Kings franchise took part in Super Rugby.
Oregan Hoskins, president of the South African Rugby Union, also welcomed the deal: “A vibrant rugby culture in the Eastern and Southern Cape is vital for the health of the game in South Africa and I’d like to add my thanks to Aveng and particularly to their Chief Executive, Roger Jardine, for his role in concluding this important arrangement. I’m sure both parties will benefit from the partnership.”
Executive Chairman of Megapro Holdings George Rautenbach, who facilitated the sponsorship deal, was delighted about the new partnership and said: “This agreement will serve as another big step forward as the Kings look to establish themselves as a force to be reckoned with in South African rugby. Apart from sharing the same values, the organisations have both proved their determination to breaking new ground, which makes this sponsorship the perfect fit.”
Jardine added that given Aveng’s history in the region its partnership with the Southern Kings makes perfect sense and also provides the Group with an opportunity to give back to the community.
He concludes: “The Eastern Cape is well known for its proud tradition of rugby and I trust that our sponsorship can play a part in positioning the Southern Kings and Eastern Cape rugby as strong competitors in all of the competitions in which they participate. We did it in 2009 when we sponsored the team in the match against the British Lions and we are doing this again, this time for the 2013 season”
I believe the Sponsorship was for R 6 Million.
grootblousmile wrote:
Less Keo’s and the Watsons commission?
Hmm Interesting.
Is Roger Jardine any relation to Derek Jardine who was once earmarked as head coach of the Spears / Kings, who is brother of Neville Jardine who is Deputy (or maybe Vice?) President of the GLRU, all of whom were / are heavily involved in TIRFU Raiders Rugby Club (Derek still listed as Chairman on the GLRU website)?
Also interesting to note that Aveng and Trident are intermingled, and that the Chairman of Germiston Simmer Rugby Club, Johan Delport is / was the CEO of Trident.
Talk about the different hands washing one another!
Is this the same Roger Jardine / Aveng who admitted to the tender collusion in the building of the 2010 FIFA World Cup stadia?
Well we laa know it is!
So Cheeky and Co, expect to be judged on the company you keep.
4 @ Scrumdown:
Jardine much watch the Company HE now keeps…. eish!
@ grootblousmile:
All in the boat together!
I’m not a conspiracy theorist, but on first glance with all the all the Jardines around, and the linkup between Trident and Delport and Aven and the Kings, things do look very fishy.
Hierdie site sal nou maar eenvoudig SUURGAT bly oor die Kings, come hell or high water.
Eish manne wat in SA is nog straight forward?
Skryf net een positiewe comment oor die Kings dan donner ek van my stoel af na n hartaanval. Ek weet ek is veilig , want onder geen omstandigheid sal so iets gebeur nie
Read this article “They may not win Super Rugby 2013, but the Kings have already laid down a marker for spirit, says former Bok captain John Smit”
John Smit’s loyalties are far likelier to rest with the Sharks team he served for so long when they tackle Super Rugby rookies the Kings in Port Elizabeth on Saturday, but the former Springbok captain admires the bright start the Nelson Mandela Bay Stadium outfit have made.
The veteran World Cup-winning skipper of 2007, who confirmed he is in his final season with Saracens, is on a short visit to home turf and was a guest on SuperSport’s weekly rugby show Boots & All on Thursday.
Versatile, 34-year-old front-ranker Smit said: “The enthusiasm and effort level (of the Kings) lit up their game against the Force.
“If I saw that, as a Kings supporter, from the team every week I would be pitching up to back them, regardless of the results they will get.”
Cape Town – The return on a R10m investment by the Western Province Rugby Union could become a massive talking point if the Stormers lose to the Chiefs at Newlands on Saturday, reports Die Burger.
Cape rugby bosses made a massive investment in the off-season with several high profile signings significantly bolstering the Stormers’ depth.
Flyhalf Elton Jantjies and injured fullback Jaco Taute will earn over R2m each before they head back to the Lions after the completion of the tournament.
Pat Cilliers (prop), Michael Rhodes (flank) and Ruan Botha (lock) are officially WP players and, according to the newspaper, the Lions trio cost the union in the region of R4m.
Even though the Stormers are arguably the best supported team in the competition, it is nevertheless important for the union to host in excess of 40 000 people for every game in order to justify the massive investment made in the team this year.
Only a win against the Chiefs on Saturday will put them on the right track to achieving those goals.
Lets see how their money management pans out this year???!!!
Sport24 readers are hoping for a win for the Sharks – and a loss for the Kings – during this weekend’s Super Rugby action.
Although many South African fans said they would still support the Kings against foreign opposition, against South African opposition they are still bottom of the popularity stakes following SARU’s controversial decision last year to include them in Super Rugby in 2013 at the expense of the Lions.
According to our a Sport24 poll, a massive 36% were in favour of the Sharks dishing out some pain to the Kings, whilst only 7% were hopeful that the Kings’ fairytale start would continue.
Sport24 asked: “What would you most like to see happen in Round 4 of this year’s Super Rugby tournament?”
This was the response:
36% – The Sharks to beat the Kings and extend their lead atop the SA Conference
27% – The Stormers register their first victory of the season against the defending champion Chiefs
22% – The Bulls to knock the Blues off their perch in Auckland
8% – The Cheetahs rebound from last weekend’s defeat and beat the Highlanders
7% – The Kings to continue their fairytale start by beating the Sharks
@ superBul:
Jy bedoel die mense se opinie teenoor hulle of van die gebruikers hier? Die site is n server erens en kan nie suur raak nie nog minder het die n gat. Maar hoekom het die meeste mense hier rond of in Suid Afrika nie veel ooghare vir hulle nie? Kan jy enige iemand kwalik neem vir dit? Ek dink nie so nie. Ek weet ek het vokkel ooghare vir mense wat lieg en bedrieg en ander probeer verwoes deur gat krypery. Daar is noe veel fout met die Kings nie net die donners in beheer van hulle en die Watsons. Die res van hulle het ek respek voor. Hulle is maar net soldate vasgevang in die middel en het n stukkie brood en botter om te verdien.
Wel dit is van my oogpunt af.
@ Bliksem:
Ek dink jy het jouself geantwoord, jy haat die Watsons , maar het nie n probleem met die Kings nie. Die spelers het eerlik n nuwe loopbaan probeer en hul coach het baie toegevoeg tot ons rugby. Dalk is hy nog slimmer as Plumtree, verseker is hy slimmer as AC.
Die manier hoe hulle vandag gaan speel sal baie antwoorde gee oor 1. SPAN , 2. Spangees, 3. Inovative thinking.die rede hoekom ek span heel eerste sit is omdat n goed gedrilde span altyd i kans het teen individuele sterre wat se koppe te groot word.
Verloor hulle sleg gaan dit nag word vir hulle, verloor hulle maar sit n goeie fight op gaan dit n paar meer spanne laat regop sit.
Ek is opgewonde oor die span , die hele idee (soos GBS se die underdog tag) en dat hulle deurgedruk het om aan die Oos Kaap se toeskouers n span te gee. En PE rock, hul FB blad is great, daar het iets gebeur en ek wens hul sterkte toe.
Baie het al die somme gemaak en ek gaan nie weer alles probeer bewys nie maar van SA se grootste spelers kom van daar. So glo my min ouens sou so vasgebyt het deur al die gehaat om hul doel te bereik.
@ superBul:
Wel ek het gese onder aan dis hoe ek dit sien want ek kan nie praat namens die ander nie, maar……..
Ek verstaan jou punt. Watson buit vas om dat hy n helse pay check kry. Ek sal ook vir daai geld maak nie saak of ek gehaat word deur almal. SA se grooste spelers is daar gebore maar waar word hulle geslyp? Nie daar nie want daai miljoene wat hulle gemors het op Watson se ego vir die laaste paar jaar kon hulle gebruik het om daai kamistige groot ouens wat van daar kom te hou. Daai hele unie is n gravy train. In die eerste plek is daar is conflict of interest want die SA rugby unie besit helfte van daai unie. Coke kop Keohane het klaar sy version van die R140 miljoen rand se word press site gedoen. Hoe kan jy n Franchise wat in finansiele moeilikheid is en baie afhanklik is van daai Super Rugby geld uitsmyt? En die ding wat dit nog slegter maak dat dit beplan was. Hulle wou die Leeus bankrot gemaak het sodat hulle n rede het om die Kings in te bring.
Maar daai is nou klaar en verby. Ek net nie verstaan hoekom ons soos Indie met die ICC gemaak het nie. Hy wat die meeste inbring het die meeste se en maak die reels. Die borge wat ons in Australie sien kom van Suid Afrika af. Die TV kykers 60 persent kom van ons af. Al speel Australie of NZ nie in Super Rugby nie sal die TV ouens nog steeds aangaan want sodra ons daar is maak hulle n moerse klomp geld. As one ontrek uit die kompetisie dan gaan hulle nie nog worry nie om aantegaan met dit nie want dis n klein pis eilandjie en n klomp convicts wat drie kwart nie worry met rugby daar nie. NZ sukkel om die Eilanders daar te hou met net n beloning van om n All Black te word want hulle het nie geld om te gee vir hulle.
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